The past couple of years the U.S. communication skills has declined across America because of the pandemic. During this tough time people have seen others sides of friends, family, and loved ones they have never had enough time to notice before and brought out the agitation, impatience, and anger in the World.

People now see there house holds are more broken than they thought and households are getting smaller due to others mental emotions going out of control. When teens and adults act upon emotions now it resorts to weapons (blood shed) before the power of words that can save a life.

Choose Your Weapon (Rally)

Social Media has been a huge influence on the lives of today, so through social media is how we get through to the ones in distress and needing guidance.

Everyone has their own stories of pain and testimonies’. Behind every face isn’t a life full of sunny days. Everyone has memories they want to bury.

Through empowering stories, merchandise, and advertising personal change the campaign can reach out to anyone in every way. There was a dark composition and a vibrant color composition used to reflect the street art vibe and appeal to the young adults and to adults.

The red and blood splatters used through out the campaign conveyed the pain of the lives lost and black embellishes the darkness of this time. The blue and warm colors shows the light the path that is chosen if the right decision was made. Choose Your Weapon Campaign is reaching out to everyone telling teens mainly that they have a decision to make like everyone else has. Choose Your Weapon Processbook

#Don’t Bring Violence Into A Conversation