Bora Bora Campaign

Traveling has been difficult because of the pandemic that’s effecting all. Bora Bora wants to get business flowing again so they wanted to start a new and fresh travel promo. The concept of this Promotion derived from the question “What draws in tourists to take a vacation in a certain area?”

Concluding that the area, events, and new culture they are being immersed is what welcomes the tourists. Tourists always observe and do research in what the area can offer them and about what memories can be made being there. In order for them to go about research there is always a spark that caught their interest. Travel promotions is how tourists place their trust and confidence into their decisions.

This campaign intends to promote the wonders of the island, culture, and attractions. Through the bright color hues built into this project it shows the life of the islands of Bora Bora and the spirit within its land. By also giving tourists the option to bring part of the atmosphere back home with them through items and souvenirs from the island.

Bora Bora Processbook