Prophecy Wine Brand

Prophecy Wine is a line of wines from the USA that delivers some of the most intriguing wine styles in the world. For this project, the objective was to create a mystical and alluring label. It’s supposed to persuade buyers to try and enjoy the wines by first catching new customers' eyes. The label attracts buyers and should feel like a collectible. The concept developed for this project was inspired by the beautiful, fantastical, and colorful themes based on the different characters and characteristics.

If customers don’t intend on keeping the labels, the corks will surely drive them to hold onto them as a souvenir to be reused, along with the decorative glass cups that added a splash of color to portray the wine color.

On the yellow label, the good nature of the Fairy lifting her hands and releasing the flurry of butterflies from within shows buyers that they will receive enlightenment based on the label. The warm hues set out to comfort and excite.

As viewers acknowledge the blue label, the woman engulfed in the cape is a fortuneteller counting and removing stars as she passes. As the stars twinkle, so does the wine concealed inside. She tells you the future of what the drink has to give. This color was chosen to bring calmness and harmony.

On the purple label, there is a beautiful, mysterious medieval woman hiding behind a fan. This portrays that there is something about the wine that’s a mystery, but no doubt about it, you will feel good afterward and worthy of drinking it. This color was chosen to be very therapeutic and restorative, made to relax customers.

Before customers even begin to find the descriptions of the back labels, they already know how and what the drink tastes like through the story of the front label. Experience the journey of the wine process by reading its origin.

Prophecy Wine Processbook