Prophecy Wine Brand

Prophecy Wine is a line of wines from the USA that delivers some of the most intriguing wine styles in the world. For this project the objective was to create a label that is mystical and alluring. It’s supposed to persuade buyers to try and enjoy the wines but by first catching the eye of new customers. The label attracts and should feel like a collectible that draws in buyers. The concept developed for this project was inspired by the beautiful, fantastical, and colorful themes based off of the different characters and characteristics.

If the customers don’t intend on keeping the labels the corks will surely drive customers to hold onto them as a souvenir to be reused along with the decorative glass cups that added a splash of color to portray the wine color.

On the yellow label, The good nature of the Fairy lifting her hands releasing the flurry of butterflies from within shows buyers that they will receive enlightenment based on the label. The warm hues set out to comfort and give exuberance.

As viewers acknowledge the blue label the woman engulfed in the cape is a fortuneteller counting and removing stars as she passes. As the stars twinkle so does the wine concealed inside as she tells you the future of what the drink has to give. This color was chosen to bring calmness and harmony.

On the purple label there is a beautiful mysterious medieval woman hiding behind a fan, this portrays there is something about the wine that’s a mystery but no doubt about it you will feel good after and worthy to drink. This color was chosen to be very therapeutic and restorative made to relax customers.

Before customers even begin to find the descriptions of the back labels they already know how and what the drink taste like through the story of the front label. Experience the journey of the wine process through reading the origin of them. Prophecy Wine Processbook